Causecast

Entries from April 2009

The New Era of Service

April 30, 2009 · Leave a Comment

by Brian Sirgutz

“What can I do…the problem is so big…what difference can I make?”

Consciously or unconsciously, this type of thinking allows us to believe that we are not able to do anything. I believed that as well, until about eight years ago.

On, September 11th at 8:36 am, I walked outside my apartment in lower Manhattan to find I was right in the middle of a world-changing event. Most people would think that this was “world-changing” because of how many lives that were directly and indirectly affected around the world. But something else happened as well. You could feel it in the air, you could see it in the hundreds of people who lined Canal Street behind the police barricades, breathing the toxic air with just one intention: to be of service.

When I snuck in to volunteer with the Red Cross in front of Stuyvesant School on the West Side Highway, my roommate at the time and I quickly made our way through the rubble; asking police officers, firefighters, engineers, doctors, volunteers, contractors, etc. what they needed. It did not matter if it was a pre-made peanut butter and jelly sandwich, cold raviolis from Ragu, a pair of dry socks, or the most common response, “COFFEE.” My job was to transport food and supplies in between the triages: First Triage (Stuyvesant School) Second Triage
(The American Express Lobby) and Third Triage (Ground Zero). It was amazing to see all these people coming together because they saw the immediate need to be of service to the lives of their neighbors, loved ones and friends who may still be alive under the rubble.

Like many of the volunteers at Ground Zero, I didn’t realize our masks weren’t meant for long stretches of breathing pulverized concrete, smoke and ash. I awoke to a doctor looking over me. It seems while I was working, I collapsed. An oxygen mask with saline solution was attached to my face and after a long conversation, I was ordered to go home.

As I walked downtown toward my apartment, passing scores of people who were just in some way looking to get involved, I noticed something starting to happen as I wiped my tears away from my dusty face. I noticed that everyone at that moment wanted to do something; they
wanted to help, to be of service. This was the end of day one of volunteering but I looked forward to the next day when I could go down and be of service again; to provide the supplies to the recovery workers who were working on “the pile” at Ground Zero.

That week I was changed not because of the countless people I witnessed lose their lives, but because of the people who just wanted to help. It was infectious; I just wanted to work harder, longer; and I did…however there was a price. Like many other 9-11 first responders,
I am currently in treatment for respiratory issues. The doctors tell me “your lungs are hardening” but not one day goes by that I regret the choice I made to give to others who needed my help. I know if my heart, regardless of the outcome, that I made the right choice.

All of us have the ability to be first responders. To respond to the needs of our country, our environment, our schools and neighborhoods; just respond. Something awoke in all of us on September 11th, and I believe we can re-awaken that energy. We can start by responding to
Dr. King’s call to service; to rise up against insurmountable odds. Causecast has created a video that begins the conversation of how we can all step outside of ourselves and serve. It started on January 19th, it continues with the passing of the Ted Kennedy Serve America Act… we all have an opportunity to begin a new way of engaging others in changing the things we want changed.

If each of us did a little bit of this, just think about what we can achieve together. If we fail, lets fail together, if we succeed, then we will have done much to push forward the collective consciousness we all can share. Gandhi, FDR, Einstein, JFK and Dr. Martin Luther King
all knew it. Barack Obama knows it and all of us who are now President Obama’s first responders know it.

Categories: Uncategorized

Can children be raw?

April 28, 2009 · 2 Comments

by Harmonie T. Tangonan

Tomorrow my twin nephews will be 5 weeks old! As a new auntie I’m very excited and very happy to have two new additions to my family. I have had some “auntie” experience…my cousin has two kids who I ADORE! And while I consider her kids as my niece (age 8 ) and nephew (age 6), it feels good to officially hold the auntie title!

A few weeks ago I learned that my twin nephews are both breastfed and formula fed. Me being a raw foodist, I couldn’t help but look at the ingredient list on the baby formula label. What the hell is partially hydrolyzed reduced minerals whey protein concentrate? Obviously, there’s nothing natural about the first ingredient. Granted, I really can’t tell my sister to stop feeding her sons something that I would imagine is created in a science lab but the thought of my nephews getting addicted to happy meals and easy mac and cheese before kindergarten worries me. Last February I took my niece to Au Lac in Fountain Valley and laughed at her reactions. She kept giving strange looks to the cute guy next to me who was eating a tasty raw meal. (“Come on girly-girl, I’m trying to meet a raw vegan guy here!”) Besides the “normal” whole foods, my niece has never wanted to taste anything that I eat. Are my nephews going to be the same way?

Okay, perhaps I’m exaggerating. My neice doesn’t even have unhealthy eating habits. And baby formula doesn’t mean a child will have unhealthy eating habits. But I think it’s still pretty important to limit the amount of processed foods and increase the amount of whole, nutritious foods at a young age. So I got to thinking…is there a raw vegan replacement for baby formula? Here’s what I found: Empress Organics. The ingredients are as follows: organic hulled hemp seed, coconut water, distilled water, organic bananas, whole food vitamin, E3 Live, organic raw agave.

That sounds good. Now I would drink that! Not partially hydrolyzed reduced minerals whey protein concentrate?. So why would a baby want or need partially hydrolyzed reduced minerals whey protein concentrate?

The concerns of raw veganism and how safe it is for children is a controversial subject. The most known tragic story is of raw vegans Joseph and Lamoy Andressohn whose infant allegedly died of malnutrition. After the Florida Department of Children and Families took the Andressohn’s four other children into custody, several raw food groups and websites rallied to support the Andressohn’s. On the flip side I’ve also read success stories of raw vegan children who hardly get sick or children with autism who were put on mostly raw food diets that experienced reduced symptoms with increase in communication and abstract thinking.

(more…)

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The Rescue is Tonight!

April 25, 2009 · 1 Comment

by Jonathan Harris

We’re just a few hours away from the start of The Rescue. Tonight has the potential to be inspirational for thousands of young people. As the Causecast office begins to fill up (we’re walking toward the beach starting at 2:30 p.m.) I’m reminded of how much effort everyone put into this moment, just in our office alone. If you’ve been working with Invisible Children or another organization to prepare for The Rescue, thank you. If you still haven’t committed and are wondering what to do with your last few hours as a free person, watch this video from Invisible Children, who’ll catch you up on absolutely everything you need to know to prepare for tonight.

It’s a bit disconcerting to realize that, tomorrow morning, Joseph Kony will still have child soldiers under his command, and we’ll all still be waiting for the issue to be addressed. But, if those moguls show up tonight, if governors, senators, media presidents and news cameras show up—heck, even if the cast of Dollhouse shows up!—we’ll have achieved something powerful, and the camera will be turned to northern Uganda. This is a war that has raged for decades, and I firmly believe that we are near the end.

So…if you are rescued tonight, and tomorrow you think that our work is over, you’re wrong. Get some rest, drink some coffee, and on Monday we’ll brainstorm. If the invisible children are not on the front page of The New York Times (or Perez Hilton or The Kansas City Star or CNN.com…), then why? We must double down, for these are the way societies change.

If you’re in Los Angeles, we’ll see you tonight at The Rescue. If you see a dashing, kinda short redhead with a Flip cam, that’s me. Come say hello and tell me about your experience!

Invisible Children shirts

Invisible Children shirts

Categories: Uncategorized

What happens in the kitchen shouldn’t stay in the kitchen

April 24, 2009 · 1 Comment

Written By Brandon Buck

Last week I saw a video shared online that showed the actions of stupid people. And no, these weren’t just bad decisions or goofs, these were clearly stupid people.

An employee of a Dominoes Pizza shot a video with her cameraphone of another employee “tainting” the food as he was preparing it to be cooked. I was reminded of another video uploaded to YouTube a few months ago where an employee of Burger King was bathing in the sink after closing hours.* Unfortunately they are very disgusting, and they are very real. All the employees in the store at the times of the incidents were fired immediately, the whole stores were thoroughly sterilized twice, and there were public apologies by the franchises.

I worked at a fast food restaurant (In-N-Out Burger) through high school and college, and swear that no “tainting” of food ever occured for as long as I was there (okay, I may have put a paper napkin into my coworker’s hamburger once, but he did the same to me). What these people did was disgusting and unforgiveable, and if “Fight Club” taught me anything, I should believe that this happens all the time. No more FDA grade “A’s” for my restaurant, sir! I want to personally witness each and every moment my taco is not in my belly! I will accept no substitute!

Fine. I’ll eat at home then. Indefinitely. I’ll have to explain things a bit carefully the next time I ask a girl out on a first date (“No, really, my home’s safe! It’s very safe! You have no idea how safe it is! Come to my house and you’ll see how safe my house is at my house!”) Why does this seem like such an invasion? Why did this illicit such a strong reaction? Because we trust that these restaurants are “clean.” They appear clean and have appeared clean for our entire lives, out of the millions of franchises across the world serving billions of burgers daily. We have no idea what’s going on inside those kitchens (except for In-N-Out, which places its drive-thru path along the windows of the kitchen so you can see who makes your hamburger [last time I mention them, I swear]). So it’s not just defacing our food, it’s breaking our trust.

But do we really see where our food comes from? Sure, the lettuce and bun were assembled on the counter, but where did that lettuce come from? What about the beef? The soda? We’ve seen the hidden-camera videos of the harsh treatment animals get in the factory farms and slaughterhouses. Some react with disgust and abstain from consuming any animal product. Others don’t. Others continue to eat, use and wear animal products every day as though maybe what happened in that video did not occur to their ham sandwich. Maybe it did, in fact, not happen to this ham sandwich, but you can’t know for sure.

But who’s to say we should trust anyone? Beer has only four ingredients: barley, hops, yeast and water. But for the last two hundred years, major corporate brewers add corn and rice to the mix. Why? It lightens the body and flavor. It waters it down without making the beer watery. My geology professor told me about McDonalds putting clay in their milkshakes to maintain thickness. Ugh! Did we ever have any GOOD food to begin with?

But you know what? Clay isn’t going to kill you. High Fructose Corn Syrup and rice in your beer aren’t going to give you a stroke. At volume they will. And not everything has to be organic: bananas, broccoli and a few other fruits and veggies show no signs of absorbing pesticides in the food. But I don’t want to pay for clay in my milkshake. And I don’t want empty calories that don’t need to be there.

So what’s the point of all this? Do your research. Know what you’re buying and how it’ll affect you. This is, of course, is nothing new. But know that free market reigns supreme in Western culture: vote with your dollars. If people stop dining at the Waffle Hut every morning and toast their own Free-Range Waffles at home, Waffle Hut will start offering healthier, greener alternatives to meet demand.

Chances are people making a “good” product are happier employees. And happier employees don’t do stupid things. Especially on camera.

Dramatization of the Burger King Incident

Dramatization of the "Burger King" Incident

*(I won’t post or link to the videos, but if you simply must see, search “Burger King Sink” or “Never Eat At Dominoes.”)

Categories: Uncategorized

Earth Day – Pick Your Battles!

April 22, 2009 · 4 Comments

Written by Sarah MacKinnon

I have to say it is both an honor and somewhat intimidating to be given the opportunity to blog on Earth Day; as someone who considers themselves environmentally active, there is an overwhelming litany of events going on today and it is close to impossible to choose just one to focus on when all are critical to helping our planet. However, not one to turn down a challenge, I figured I would offer up my own microcosmic environmental struggle currently underway with the powers that be at UCLA Extension as a means of reflecting true spirit of this day: pick your battles and, more importantly, know what winning means.

Here at Causecast, we are engaged in “Personal Sustainability Projects” wherein everyone chooses month-long endeavors that aim to improve their environment or personal well-being. WalMart is currently practicing the same program with their employees, and if America’s most infamous commercial enterprise can ask their staff to ride bikes and plant victory gardens, we certainly can match their efforts! The PSP chart now hangs on the wall, filled with promises of early morning runs, bus rides instead of car commutes and canvas totes replacing plastic bags. Next to my name lists my personal commitments, one of which being a campaign for recycling bins to be included in all the classrooms at the UCLA Extension building in Westwood.

It’s been my experience after attending Extension for several years now that students are essentially made up of 40% Diet Coke, 15% Coffee Bean, and 45% wasteful paper handouts distributed by professors, all of which make their way into the singular garbage can in the corner of the classroom (quel surprise for a university that was awarded an “A” in recycling, but a B- overall, by greereportcard.org).

Upon further investigation, I locate one of the building managers looming in the offices below the brightly lit classrooms. With long scraggly gray hair and a David Crosby ’91 tour tee shirt to match, I figure this is a man who has the potential to sympathize with my cause.

“Hi, I was wondering, why are there no recycling bins in any of the classrooms in Extension?” I leave you to imagine my ‘innocent student’ inflection when asking this question. Unfortunately, David Crosby superfan’s face instantly turns red.

“Well, you see we’ve tried that before, uh, many years ago, and the kids just throw their trash into the recycling bins and then it’s the responsibility of the janitorial staff to pick out the trash. Now they do that anyway with the general garbage from each class.”

This last comment set me back; the cleaning staff is actually requested to sift through the garbage to remove all bottles, cans, and recyclable paper? How is that possible, or for that matter cost effective for UCLA?  Left pondering these questions, I sit in wait after class for one of the cleaning staff to witness this bizarre garbage sifting ritual for myself.

She enters the room around 10:10 PM, dressed in janitorial gray, and upon seeing me sitting alone in the room, gives me half a smile as she empties the classroom’s trash bin into the larger garbage bag attached to her wheeled cart.  “Excuse me,” I ask. “Do you guys go through the garbage and pull out all the trash that can be recycled?” She looks at me searchingly for a moment, quite obviously seeking the correct answer.

“Sometimes?”

That was enough for me; the next day I got on the horn to try to enlist some full true-blue UCLA employees to come to the aid of their sad little disenfranchised sister school Extension. The Greek chorus I received from building managers, program coordinators, and students (aside from voicemail) was all the same; there weren’t any recycling bins in the UCLA proper classrooms, so why should the initiative be put forth for Extension?

I was left with little choice but to return to my gray-haired friend, this time with the support of several classmates who had pledged to throw their garbage into the appropriate bins, if provided.  “Listen,” he growled from the confines of his lair, “there are recycling bins in the student lounges on the second and fourth floors. Take your garbage there!”

Charming.

Disgruntled but not dismayed, we shuffle on to the elevator to regroup in the student lounge. As I replay the conversation in my mind, I lean against the cool metal of the elevator and notice a sign posted that very day upon the elevator wall:

ucla1

I was immediately slammed with a torrent of emotions, the first being anger.  If UCLA was so concerned with saving the planet, why was I running constantly up against walls in trying to institute a recycling program in their classrooms?  Obviously lowering the temperature of hot water was implemented as a cost-saving measure before any environmental concern about CO2 emissions arose, but it was being advertised to the student body in the spirit of UCLA’s green public image.

Quick to realize my own cynicism, I began to come to terms with the fact that it’s probably a good thing that UCLA is at least making an attempt at eco-transparency and encouraging a dialogue amongst students who attend the school. Certainly 3,000 pounds of CO2 is nothing to scoff at, and this sign (literally and figuratively) of UCLA’s potential for committed environmental action gave me some hope with my own cause.

This battle isn’t over by any means, but the ‘win’ is evident in the end; may it be recycling, carbon offsetting, or organic snacks in the vending machine, steps are being made by the University to ensure that it’s doing its part to help the planet while informing the student body of its efforts, which in turn creates the potential for discussion and ultimately change.

Happy Earth Day everyone – I’ll be updating the (hopefully fruitful) end to this saga soon as I come to grips with the fact that sometimes you gotta’ get mean to get green!

Categories: Causecast Culture · Environment · Events

Habitat For Humanity, Causecast Style

April 20, 2009 · Leave a Comment

By Krisia Jones

causecast-1org1

On Friday, April 17th Habitat For Humanity teamed up with Music for Relief, one of Causecast’s featured organizations, for a day of Green Home Building in support of the Green Apple Music Festival and Earth Day.

Along with 4 other Causecast members, I arrived at the work site in the Lynwood, California not knowing whether to expect a finished looking house or just the base structure. This was the first time I have worked on a Habitat For Humanity project, and I was excited and eager to get my hands dirty and work the muscles with some heavy lifting. Bright and early at 8am I saw the house looked close to being finished; we waited just outside for the straggling volunteers to arrive, enjoying a nice buffet of coffee and bagels. After working on construction crews for building film sets under time constraints and heavy pressure, I was ready to rock and work hard till lunch time. But the day was a lot more relaxed than I had expected, and the leaders from Habitat just wanted to make sure that everyone was enjoying themselves, getting to know one another, learning about their organization and what makes this house an energy efficient eco-friendly home.

After being split up, I was somewhat relieved to find out I would be painting, especially in the same group with actor Kyle Howard who plays Bobby Newman in TBS’s “My Boys.” It was very cool to see a celebrity first-hand contributing his time and physical efforts in support of such a great social cause. And I was happy that we got to chat while we painted second coats on trims, doors, and shelves.

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During lunch we got a special tour from Habitat For Humanity’s Vice President of Construction and Real Estate Mark Van Lue, who explained all of the features of the house that are “green.” I was overwhelmed with information; everything was energy efficient, from the siding to the window treatments to the hot water heater to the turf and carpet materials, all the way to the placement of the house in position to the sun. All these elements will save the new homeowners on energy costs, and will serve as a model for better living and environmental sustainability.

After hearing the stories and expressions of gratitude from one of the homeowners, I felt happy to know that someone in need was going to live in such a beautiful home that was built in part by hundreds of people, all of whom have loving, generous hands, and hearts that care about our planet and the impact humans make on its soil. At a time when everyone seems to be focusing inward and re-prioritizing their time and money, it was refreshing to see so many people selflessly working together to give back to their community, and having fun while doing it.

I hope to work on more Habitat For Humanity projects in the future. Stay tuned for a video that will show in a little more visual detail what the day was like!

causecast-2org1

Categories: Causecast Culture · Events

Dude, it’s 4/20…

April 20, 2009 · Leave a Comment

by Brandon Deroche

If you’re part of America’s youth, then it’s hard to not know that April 20th bears some sort of cultural relevance.  Many are aware that it’s the birthdate of Adolf Hitler, but I think it’s safe to say that more people recognize the date as some sort of “National Pot Smoker’s Day.”  However, I think many people are confused as to the origin of the term “420.”

Some 420 myths:

-Police dispatch code for smoking pot is 420.  FALSE

-4:20 is tea time for people who smoke marijuana in Holland.  FALSE

-There are 420 active chemicals in marijuana.  FALSE

Apparently the truth of how “420″ came into existence dates back to 1971 in San Rafael, California.  A group of 5 high school friends known as The Waldos caught wind of some abandoned marijuana crops, and set 4:20 as a meeting time to go searching for the plants each day.  Despite never finding their dream stash, they continued to use 420 as a code for all things marijuana related.  Shortly after coining the phrase, the Grateful Dead happened to move a few blocks from The Waldo’s high school, and the term spread within their community and eventually nationally through the widespread culture following The Dead.

A more in depth version of this story is available via The Huffington Post.

Whether or not you choose to partake in the “festivities” today or any day of the year, there are few noteworthy related topics being discussed lately…

U.S. Attorney General Eric Holder announced recently that states should be able to make their own rules for medicinal marijuana and federal raids on dispensaries in California would come to an end.  This announcement came shortly after Democratic state assemblyman, Tom Ammiano, introduced legislation to legalize pot and allow the state to regulate it’s sale.  According to Ammiano this would bring in around $1.3 billion a year in state tax revenue.  In addition, Orange County Superior Court Judge, James Gray, estimates that legalizing pot and therefore ceasing to arrest, prosecute, and imprison nonviolent offenders could save the state $1 billion a year.

Although many still have counter arguments for the legalization of pot in California and beyond, it’s hard to argue that the revenue that could be accrued from the stoners of this world would be a much needed boost in today’s struggling economy.  That’s a lot of money that could be used to offset the several billion in service cuts and spending reductions that are being implemented in the recently approved California state budget – Something worth thinking about and evaluating the true pros vs cons at this point in history.

Lastly, although it doesn’t do the night justice, I leave you with one of my Coachella highlights from this past weekend – The massive amount of pyro during Paul McCartney’s “Live and Let Die”

Categories: Uncategorized

World of Warcraft Grants a Wish Through Make a Wish Foundation

April 18, 2009 · Leave a Comment

Written by James Sutandyo

Everyone in the office knows that I am one of those “gamer” guys spending hours in front of a computer playing as an assassin or a wizard in World of Warcraft (WoW).  Truth be told, I’m actually a warrior, a level 80 troll warrior with 100% epic loot. But  I’m not here to write a geeky post (probably already too late).  I’m actually going to introduce you to the story of Ezra Chatterton.

For those of you who dont know, WoW is a Massive Multiplayer Online Role-Playing Game (MMORPG).  There are over 12 million players to date.  These players have characters such as mages and warriors.  They strengthen their characters by defeating bosses, and people team up to adventure together.  Ezra was one of those players.

Ezra and his father Micah Chatterton spent their time together playing WoW.  When Make-A-Wish called Ezra, he knew exactly what he wanted… to be a video game developer.

Ezra was 10 years old when he passed away on October 20th of 2008, but he had the time of his life when Make-A-Wish brought him to Blizzard headquarters (the makers of World of Warcraft).  The cool people at Blizzard pieced an entire day for Ezra.  First, they brought him into the office of Jeff Kaplan, where they designed a new weapon called the Merciless Gladiator’s Crossbow of the Phoenix.  For those of you who know WoW, you’ll notice that it says “Finely crafted to EPhoenix’s specification”.  Ephoenix was the name of Ezra’s character.

After creating one of the best weapons in the game, Blizzard took him to do a voice-over for a new character they were making for him called Ahab Wheathoof.  Ahab, to this day, gives out a quest to all players (both Alliance and Horde) of any level.  Ahab is accompanied by Ezra’s real life dog, Kyle.

Although Ezra is no longer with us, there have been many people who have been touched by his story.  People whose connection to Ezra was nothing more than the game.  I’ll post several links at the end of this blog to show you the support given to Ezra and his family from the WoW community.  They’ve shown that compassion runs through fiction and non-fiction, and that causes take all shapes and forms.

I also wanted to thank Blizzard for going the extra mile, and not doing something like this for the PR.  You could have just given him tons of cool gear, but instead you took your day and set it aside for him.  You’ve made the best game in the world (in my humble opinion), and you made it apparent to me that you’re always a great company.

Here are the links I promised…

Ezra Chatterton’s Website

Ephoenix, Ezra’s Tauren Hunter

Find Ahab Wheathoof and do his quest

A post documenting Ezra’s special day

WoW Insider’s post of Ezra’s passing

Categories: Uncategorized

High Fructose Corn Syrup Is Good For My Teef!

April 16, 2009 · Leave a Comment

By Ben Chinn

A little while ago I moved to a new apartment. The place is great and it’s close to work so it’s really convenient. The only issue is I no longer have Tivo. To those without tivo it probably doesn’t seem like a big deal but to those who have had it and lost it can really feel my pain. Since I can’t skip commercials any more I’m left to watch them. So far the most amazing ones I’ve seen are brought to us by the fine people are the Corn Refiners Association. These great people want nothing more than to dispel the “rumor” & “myth” about high fructose corn syrup being bad for us. How did they decide to do this? By making anyone who tries to argue look like an idiot. Check out the first ad I saw:

That’s right, if you think high fructose corn syrup is bad you too are a bumbling idiot. When I was trying to recount the ad to some coworkers at lunch the only way I could describe it was as “What are you? Some kind of scientist?” Let’s take a look at the next ad I saw:

That one adds one of my favorite things in the entire commercials world; the “I’m a stupid guy with a pretty girl”. Here’s the final one:

Now are these ads convincing? I personally think these ads are catering to the people who already think it’s not bad for you and won’t do much to convert non-HFC’ers over to the dark side. It’s sad that they spent the money promoting this instead of oh, let’s say ethanol or something that will better mankind, not make us fat and die younger. So next time you argue with anyone just say “Really? How do YOU know that? Are you a scientist?” If they really wanted to convince us they should have just gotten the Shamwow guy.
Photo: flickrized/Flickr

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Nonprofit, meet “The New Needy”

April 15, 2009 · Leave a Comment

Written by Kristen Irving

On my drive into the office yesterday, I was getting my daily dose of KCRW news and paid special attention to a piece on the current state of charitable giving as well as a new breed of takers.  I’m sure we’ve all heard statistics about the dramatic decreases in giving, but in addition to the many nonprofits whose doors are struggling to stay open, who are suffering to maintain programs and whose services aren’t reaching those who need them, a new group of “needy” are emerging.

I’m sure we also know at least one person who has lost their job within the last six months.  I can personally name at least 5 families whose main breadwinner and even health care provider has lost their job.  Yes, the divide between images of “them,” the people waiting in soup kitchen and shelter lines and “us,” is suddenly not so wide.  It’s got a name and a face and now they belong to our friends and loved ones.  Let me introduce the “new needy.”

With the divide between the upper and lower class widening as more and more people fall within the unemployed gap, it is very important that legitimate and financially transparent nonprofits be able to continue providing community services to this constantly rising need population.  But how are nonprofits, especially local, community-based organizations supposed to survive the current economic climate?

A few months ago, on behalf of Causecast, I had the privilege of participating in a panel about media and humanitarianism at a university conference on “Practicing Humanitarianism: Roundtable on NGOs in Africa Today.”  I was joined by friends from Invisible Children (San Diego based nonprofit whose mission is explained in a series of short videos, enough said), as well as folks from the World Bank and other more local nonprofits.  This conference was primarily geared towards the academic community, with a few of us nonprofit/media people sprinkled here and there, and I found the audience response to moving, activating content startling.  “This is the future of nonprofit,” I announced to the audience.

The paradigm shift in nonprofit is happening; grab a board, catch the wave, or no doubt, you will be left at shore.  It’s called Nonprofit 2.0: becoming relevant, reaching people with messages and within mediums that speak to them, courting a new generation of volunteers, donors and advocates, asking for less from more, rather than more from less, the Obama Model.  It also involves collaboration between relevant nonprofit organizations.  It will be a bumpy ride, and we may see some nonprofit casualties, but if we adjust to the social climate we may just make it beyond the economic one.

The following was taken from a friend’s (Dr. Stephen Commins) research paper as an appeal to nonprofits:

“We need to ensure that we continue focusing on our core business as NGO’s but also remain strategic in seeking out new ways of doing things, take strategic risks and continue to focus on innovation (i.e. use of technology to achieve greater efficiencies, innovative partnerships with other organizations and donors, new programming opportunities, etc.).  Business as usual did not cut it before the financial crisis and won’t cut after once we are passed the worst of the current crisis…Ultimately it is those organizations that are able to rise above a crisis and able to creatively and effectively move ahead that will remain leaders on our field.”

Categories: Organization News
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