So the other day I was talking to Shams and he noticed my soccer jersey, which prompted our conversation on soccer. We talked about European soccer, the LA Galaxy and all that good stuff. The UEFA champions this year were FC Barcelona and I remembered that their primary sponsor was Unicef. It’s a really smart move on Unicef’s part because FC Barcelona is a prime-time team so it’s great for publicity. Then I wondered how much Unicef paid for the spot on the jersey. In research mode, I looked it up and I was completely wrong. But I’ve never felt so good about being wrong in my life. It turns out that it’s a sponsorship deal where FC Barcelona pays $1.9 million per year to Unicef. Props to them for doing something good with their money. Philanthropy is making its way to other sports too. The NBA had a ‘green week’ where they focused on the environment and how people can get involved. I think that now is a great time to be a sports fan.
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